You might get a lot of traffic to your site, but those visits don't really matter if you don't convert them into customers. The only visitors that matter are those that add to your bottom line. All other traffic is essentially wasted.Do you end up with a lot of traffic, selling the right products at competitive prices, but not many paying customers? Keep reading to find out why your site isn't converting and what you can do about it.Check your current conversion rate.
First, you need to know your current conversion rate. Whether you measure your conversions through product purchases, brochure downloads, or email newsletter sign-ups: you need to measure and track these conversions regularly. You can track your C级执行名单 conversion rate using Google Analytics Goals or any other analytics platform of your choice.So what is considered a good conversion rate? The ideal rate is between 2 and 3 percent. This rate can be higher or lower depending on the value of the conversion (for example, you would have a harder time converting customers if you are selling products or services worth $10,000 and above). But if you're getting less than 2% conversion and your conversion value isn't very high, you might have a problem on your hands.
Here are five reasons why your site may be underperforming.#1. You provide a poor mobile experienceIf your website is not mobile-friendly, it has no way of surviving this era. It's not enough for your site to be responsive, it should be designed specifically for mobile in terms of content and structure. Failure to do so would mean marginalizing a substantial portion of your customer base and, in turn, lowering your conversion rate.
