Personal IP has been relatively popular in the past two years, and it Number List is also a relatively easy way to realize it. Many people want to create their own IP but have no way to start. Many people are eager to create an IP and have been cut off.
Since 2019, I have used IP to monetize private domains, and I have also manipulated the private domain matrix of millions of users, which is a bit of experience and experience.
Today, I will take a moment to talk about it systematically: how ordinary people create their own IP.
If you want to be a personal IP, you must first figure out a few questions:
1. How to define personal IP?
The word "personal IP" sounds very bluffing, but in fact it is not very high. IP is a brand, and creating a personal IP is to make your own brand. The reason why we say this is not high is because even the largest IP will have a population that cannot be covered, and the small IP will have its own audience of users.
Take knowledge payment as an example, a person who achieves 100 points can teach 80 points, 80 points can teach 60 points, 60 points can teach 40 points...
As long as you have dry goods in a certain field, you will definitely find someone willing to pay for you, so there is no absolute professionalism in personal IP, and professionalism is relative.
2. Can everyone be a personal IP?
Let’s talk about the conclusion first, most people are not suitable for personal IP.
The reason is not whether the professionalism is strong enough, but whether it has the ability to continuously output good content.
The development of IP first requires enough exposure. Exposure relies on the transmission of information, and the media of information transmission are nothing more than video, audio, and text.
One of the prerequisites for all personal IP is to be good at at least one form of content output, and to be able to insist on output. Take Douyin as an example, at least 100 short videos are shot to qualify to say that you can try to become a personal IP.
The unity of knowledge and action, people who have knowledge but do not practice will definitely not be able to become IP.