The more frustrated you will be. If you bury your email list customer service forms, make yourself unavailable for help, or take a long time to resolve issues, your customers are going to get frustrated with you and may eventually leave. They think you're indifferent or insincere people are smart. They can tell when you pay them lip service without really caring about them. Customers want to know that you care about them. In authenticity: what customers really want , james gilmore and b. Joseph pine ii argue that authenticity in marketing and business is what modern consumers crave. 7e8f1nvzy image2019 07 01at 1:41.49 p.M.
People crave connection and personality. They want to connect with your larger purpose (the premise of start with why , by simon sinek). They want to feel understood when they have a problem. In your customer and customer service, strive to be authentic. Have a personality. Listen to your customers' issues before you act. You solve their problems, but use the email list four horsemen of the apocalypse you can solve customer problems while leaving a bad taste in their mouths. Unfortunately, when it comes to customer service factors, this bad taste is often overlooked. This is closely related to the idea of presenting authenticity and caring about your customers. It is not enough to solve a customer problem, the customer must have the impression that you solve his problem.
In other words, your customers don't just want you to email list solve their problems. They want to feel heard. One of the ways companies can go wrong is to fall prey to the four horsemen of the apocalypse. This term was borrowed by relationship researcher john gottman to describe the four behaviors that predict the loss of a relationship. And even though gottman primarily studies romantic relationships, the same principles apply to client relationships. The four horsemen of the apocalypse are: critical contempt defensive stone wall don't criticize your customers. Don't disparage your customers. Don't act defensive when your customers criticize you.