25%–30% of the web is duplicate content.
Google demystified the “duplicate content penalty” back in 2008. Still, people keep asking this question.
The short answer to this question is “no.” There’s no penalty for duplicate content.
If you scrape or steal content from other websites, Google will simply rank the original.
As for the duplicate pages on your website, Google will try to determine the primary URL as the canonical version. Use the rel=canonical labeling to help Google choose the most appropriate page.
Recommended reading: Duplicate Content: Why It Happens and How to Fix It
Can a website get a penalty for bad or outdated design?
Sometimes minimal, old, simplified, or even ugly pages rank well, sometimes that also changes over time (it feels like you’d be leaving open room for competition by being suboptimal).
Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners.
John Mueller
John Mueller, Search Advocate Google
Can a spam report from my competitor result in a penalty for my website?
Before 2020, Google’s documentation indicated that spam reports could be used to take manual actions against websites.
Today, these reports are used only to improve their spam detection algorithms. According to Google:
While Google does not use these reports to take direct action against violations, these reports still play a significant role in helping us understand how to improve our spam detection systems that protect our search results.
Should I disavow any low-quality links to prevent a manual action?
If you haven’t been building links, you probably have next to nothing to worry about.
Random links collected over the years aren’t necessarily harmful, we’ve seen them for a long time too and can ignore all of those weird pieces of web-graffiti from long ago. Disavow links that were really paid for (or otherwise actively unnaturally placed), don’t fret the cruft.
