Tip: advertise with region targeting Does all this take too long or does it seem like too much work? Then free up an advertising budget and advertise via Google Adwords and Facebook Ads. Both channels have a region targeting feature, which allows you to be visible to customers in specific location and regions within a radius of your business. Online marketers, embrace the mobile revolution! You recently read in my part 1/2 about smartphone use and 4 web techniques for a (more) mobile-friendly website . Next step: content. It must appeal to your mobile target groups and search engines in a specific way. So now for you in part 2/2: mobile content optimization guidelines and best practices for mobile copywriting, including on-page SEO. Use it to your advantage.
Content: understand and help your mobile visitors Beautiful. Your site is now technically (quite) "mobile friendly." As mentioned in part 1 , responsive web design is an excellent technical condition for this. But don't think that this web technique will help you complete your overall mobile strategy. The next step is content. content. Of course, there is a good Fax List chance that you will use a mix of content types on your mobile-friendly site: text, images, video, slide shows, audio, tools. Not necessarily much different than desktop web design. But what makes content attractive and interesting for your mobile visitors in the first place? As part of your mobile strategy, pay attention to the following.
Define buyer personas for more relevance You can be sure of one thing: mobile visitors to your site expect relevance and personalization. If not, you will quickly click to your competitor. How do you ensure that your target group recognizes themselves in your content? Map out what moves, engages, detains, motivates, frightens and delights people in your target group(s). Create actionable personas that make it possible to connect concrete content brackets throughout the entire sales funnel. In this way, supply and demand will come together in a more relevant way through useful content.
