Aug 02, 2022
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The use of media planning templates will see significant growth in 2022 as 39% plan to leverage them for the first time and 11% of all media planners will invest more in templates than any other strategy. There are a wide variety of media planning templates to choose from, all designed with a different purpose, but ultimately they exist to help you track, plan, organize, distribute, and analyze all your media content. which media planning templates are commonly use The most popular templates are social media strategy templates that help you align your media content with your audience and analytics and reporting templates for Excel, PowerPoint, and Google Drive that make the processes of pulling, organizing, and sharing data simple. Luckily, HubSpot has both of those templates available for you to download right now, with a handful of others that may also come in handy. Once their media plans are fully organized and executed, marketers are leveraging content audits to analyze their performance and inform their future content plans. Content Audits Running content audits to inform media fax number list planning strategy is used by 37% of media planners and is the third-most-effective tactic for media planners to reach their business goals. A whopping 81% of media planners who run audits say they have been effective for reaching their business goals and 67% say the results of their content audits have had a moderate to significant impact on their media planning strategy. The use of content audits will grow significantly in 2022 as 37% plan to leverage them for the first time and 15% of all media planners will invest more in content audits than any other strategy. So what are the goals of a content audit? By analyzing the performance of the content you create, you get insights on what exceeded expectations, what falls flat, and why content audit goals Identifying content gaps is the of content audits, but that doesn’t mean it has to be hard. Here’s a guide on how to run a simple content audit specifically to find and fill those content gaps. Identifying issues with your website and improving the user experience is another highly effective strategy for driving traffic to your web content, improving SERP ranking, and increasing engagement.